Top 6 Foolproof Customer Engaging Strategies Using Chatbots

POSTED BY Ron Miller   |   IN Chatbots

Technology advancement is being achieved at quite a high rate. The dynamism of the technological world and other professions is set to use chatbots in making their strategic objectives. This is aimed at ensuring a seamless, delightful and improved customer experience. Artificial intelligent interfaces in this case chatbots have picked the pace for us. Deploying and using them to increase customer engagements within the business is what is currently trending. This is because these artificially intelligent interfaces can mimick, learn, acquire information and implement the acquired information accordingly.

To effectively implement the use of chatbots for the success of your business entity, you don’t have to be a big business entity. Boosting customer engagement strategies in any business is the way to go. Here are some of the foolproof ways of using chatbots.

Customer Resources

Customer resources are essential in any business entity. With the right consumer resources, you will undoubtedly enhance customer-shopping experience. Chatbots are intelligent interfaces even though they general appearance may be simple. They are designed to acquire customer information, and to provide them with their desired information. Chatbots provide essential information in regards to the customer search needs e.g. if searching for a store, the chatbot will give you the location, zip code, the products sold and the brands of the product you are looking for that is available.

Customer Resources

Customer Care

Customers need answers after making an inquiry and what other best way to that than with a specific chatbot. Future of chatbots are comprehensive in answering customer queries and ensuring a great customer experience. With this kind of service, customers will be bound to your business a strategy that may increase the differentiation of your services. Answering the questions asked immediately may also increase the sales made by encouraging the customer to make a purchase.

Buying Decisions

The ability of the chatbot to analyze, interpret and assimilate information required in making its decision is a characteristic that customers are taking advantage. This functionality is defined as the ability to collect consumer data through the questions asked, data in other information sources such as the internet and using the data to acquire essential information. The chatbot are used to determine the right strategy for the businesses to engage their customers successfully. The H&M clothing retailer business is a perfect example that uses a chatbot to influence customer-buying decisions.

Payments

Payments

Today, payment options have continued to increase with each passing day. Making orders via the chatbots has also increased and making sure payments are made is an issue. It is however, been made easy with the payment options provided through chatbots. You can now send payments for friends, family and for individual purchases. The convenience of using chatbots has advanced and the value of services provided is excellent.

Sales

Artificial intelligence is used to for many purposes of which streamlining the sales made is included. Chatbots are used to gather information and passing that information. Apparently, the intelligent interfaces are used to increase the amount of sales made by engaging customer in a new ordering and delivery process. The Taco bot for instance was used by the restaurant in which the customers could make their orders through text.

Sales

Social Media Engagement

Chatbots are used to increase a business presence in the social media platforms. These are used by the business entities to personally engage and offer quality experience to their customers. Customers on the other hand can view, order or shop using the chatbots after their brands have been marketed through social media platforms. The aim of such a venture is to increase sales, improve customer experience and for brand marketing purposes.

Conclusion

Every business has its own means of using the chatbots to increase customer engagements. Following the above examples, the benefit of using the chatbot and other artificial intelligence platforms is clearly illuminated. Businesses have to exhaust all the means through which customer engagement can be assured. With the continuous advancement in the use of chatbots, and other current technological advancements, it will be possible to ensure customer engagement. The above strategies are essential for use in ensuring the success capability of any business.

Author: Ron Miller

Ron Miller has made a name for himself in the tech media world as a writer and editor, relentlessly covering Chatbotalk, in addition to a broad range of startups in the fields of robotics, computer vision, AI, chatbots and more. He has lived in San Francisco for more than a decade, but will forever consider himself a proud New Yorker.