8 Things to Think About When Spending Money on Chatbots

POSTED BY Ron Miller   |   IN Chatbots

Investing in chatbots can be a very wise decision, but before doing so there are some things to consider

There are a lot of golden opportunities for online businesses because they can span their offering globally. At the same time it means a lot more competition. This is one of the main reasons that a vast number of online businesses are keen on adopting any of the latest technology that could enhance their business. For this reason chatbots are fast becoming a commodity that many businesses want. They are prepared to make that initial investment for what it will take to implement chatbots into the business environment, but they may not be considering what the risks may be by doing so.

Brand Diversity

Some brands may find that this form of artificial intelligence is going to get their brand to the forefront much faster than others. This could depend on what the brand is, and the demographics. Some may find that future of chatbots fit in much better with a service orientated business rather than a product orientated entity.

Consumer Demand

Having something new to offer the business client base often puts the business into a unique selling proposition. However the use of intelligent virtual assistants for doing business could back fire depending on a lot of variables. If the clientele is not open minded to using conversational intelligence then they have to be sold on the idea first.

Want and Needs of the Customer

Every customer wants value no matter whether it is something they are paying for like a product or service, or whether they are seeking out information. The core to this is customer service. If a virtual agent cannot provide an exceptional user experience then it is not meeting the demand of the user.

Needs of the Customer

Dedication

Businesses that are going to incorporate a chat bot into any level of their business must be committed to its success. It takes time and dedication to plan the programming of this type of virtual interaction. Then it takes a commitment to incorporate it into the business so it is accepted by the humans that make up the company. Finally, it takes dedication to introducing it to the end user and building their confidence in it.

Quality is Key
If a business is going to expect their customers to interact with a virtual agent then they must insist that the AI that is being utilized in the chat bot is comprised of the very best. If the chat bot is not able to carry on an intelligent conversation then it will immediately form a distrust which will be reflected upon the company using it.

Staying in Tune

While chat bots as they exist right now can be mind boggling in what they are capable of doing, technology never stands still. For this reason the business owner implementing a chat bot program must be aware that updates, upgrades, and advancements will constantly be surfacing and will have to be strongly considered.

After considering these what could be considered risks this is only if the business that is going to utilize the chat bot is not aware of them. By knowing what could be the potential downfalls of using virtual conversational intelligence, one can then ensure that these concerns are met when choosing their chat bot provider.

Right AI

The Right AI

When a business is going to utilize a company that specializes in chat bots they need to be sure that the company is relying on the leading performers in the production of the artificial intelligence that is going to power the chat bot.

The Right Program

Next a company has to be chosen for the chat bot provision that know what the business using it is going to require. They have to be astute enough to determine what the wants and needs are of the business then program the solutions into the virtual assistant.

The full use of the Capabilities Of a Chat Bot

The chat bot has two responsibilities. It has to satisfy the needs of the end user which is the clients of the business integrating the chat bot. Then it must meet the needs of the business that is offering it to their customers. Having the right AI built into the program, then the proper program itself being developed meets the needs of the end user. Then for the business entity it should also be able to rely on the chat bot for gathering new data, organizing it, and discerning data that is of no value. This data can then be used by the business entity for further insight, forecasting, planning, evaluating and analysis. All of which are critical components of a successful business.

Author: Ron Miller

Ron Miller has made a name for himself in the tech media world as a writer and editor, relentlessly covering Chatbotalk, in addition to a broad range of startups in the fields of robotics, computer vision, AI, chatbots and more. He has lived in San Francisco for more than a decade, but will forever consider himself a proud New Yorker.